Playlists and curated music strategies absolutely have value - but they can’t fix the sonic realities of a space. If the room doesn’t sound good, it doesn’t matter how great the music is.
That’s where soundscape design comes in. It’s not about replacing music. It’s about using intentional, immersive, and site-specific sonic design to solve real experiential problems: noise, mood, transition, and flow.
This isn’t a playlist - it’s an adaptive soundscape. Designed, not streamed.
Music-Based Digital Therapeutics (MDTs) represent a scientifically-validated solution that leverages music's universal appeal and proven neurobiological effects to enhance wellbeing.
Research shows that music directly modulates core brain reward and stress-regulation systems, with music activating the nucleus accumbens and hypothalamus to produce natural stress reduction and mood enhancement.
Electronic music activates the nucleus accumbens and ventral tegmental area, releasing dopamine and endogenous opioids that counteract stress and pain.
Binaural beats and isochronic pulses embedded in electronic tracks synchronise cortical oscillations. Meta-analysis of trials show music interventions rival cognitive-behavioural therapy for reducing stress.